Quantitative Research

What we do

pen-greenQuantitative Research

Data Collection Tools:

Data Collection Methods:

Quantitative Areas Of Study

01

CONSUMER/
SHOPPER/
TRADE/
MARKET
UNDERSTANDING

Attitude & Usage

Competitive
Benchmarking

Shopper study

02

DEVELOPMENT

Concept/product/
fragrance screening

Concept/product test

Full mix evaluation

Advertising test

Packaging test/
shelf impact

Car clinic

03

EVALUATING/
MONITORING

Brand Health tracking

Post launch
evaluation

Event/activity/
promotion evaluation

Advertising tracking

Customer satisfaction
survey

Tenant survey

Mystery shopper