What we do
Qualitative Research
Qualitative Services Offered
Focus Group
Discussions
Ethnography /
Observations
Depth
Interviews
Creative Groups /
Workshop
Qualitative Area Of Study
01
CONSUMER/
SHOPPER/ TRADE/
MARKET UNDERSTANDING
Market potential/
opportunity
Consumer/brand/
market landscaping
Needs identification
Accompanied
shopper
02
IDEATION
New product/
service innovation
or renovation
Marketing activity
ideas or solutions
Insight based
communication
development
03
DEVELOPMENT
(Product/
Communication)
concept assessment/
screening
Product prototype/
sensory evaluation
Advertising
communications
evaluation
Packaging/Label
design assessment
04
EVALUATING/
MONITORING
Post launch evaluation
Problem detection